Main Dashboards

You can use different dashboards to quickly gather essential information about your website's performance in one place. These dashboards allow you to apply filters and visitor segments to focus on specific data.

Additionally, you now have the ability to create custom dashboards and add report blocks tailored to your needs, providing a more customized and insightful view of your website's performance.

The Main Dashboards is divided into 3 sections. In this module, we’ll explore more about these sections and their associated report blocks:

1. Master Dashboard (formerly "Overview"): This section provides a quick overview of all the most important data from your website.
2. Pages Dashboard: This section provides you with a thorough overview of your website’s pages and corresponding stats within the selected time period.
3. Create New Dashboard: This provides you with the option to create custom dashboards to precisely match your preferences and needs.

Right above the tiles, you can see a date-selector icon. This enables you to select a certain time period, or specific day, for which you want the dashboard's data to correspond.

It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.

You also have the possibility to set the dashboard's data to auto-reload every few seconds, minutes or hours depending on your needs.

These tips will help you discover hidden information and get the most out of this module to analyze your dashboard data:

• Plan Limits: Click on the feature counter (in the Monthly Page Views Remaining section) to display a tooltip showing your current plan's limits. Click the Increase your limits button within the limits tooltip to access the Upgrade Plan option.
• AI Assistant Button: Our new assistant, TWAIA, is located in the top right corner of all modules. This gives you easy, one-click access to assistance whenever you need it.
• Tooltips: You can access the tooltips containing descriptions, important hints, and links to the glossary by clicking on Page header titles, Report Block (RB) titles, and Section headers. For tabs, the tooltip is available only if the tab is currently active. Hint: Look for a dashed underline on clickable elements to identify those with tooltips.
• Hover Functionality: Simply move your mouse over certain elements to instantly view more information.
• View All: Click the View All option (wording varies, e.g., View All Countries & Cities) at the bottom of a report block to be redirected to a specific module for a detailed breakdown.
• Total Percentage: The sum of all percentages shown in reports that feature the Top 6 (such as Operating Systems or Browsers) may not total 100%. This is because the list is condensed and does not include all other less common categories used by your visitors.
• Day of the Week: Tooltips now include the abbreviated day of the week alongside dates, simplifying trend identification and traffic analysis by day.

Our powerful new dashboard feature empowers you to visualize, analyze, and understand your information like never before. This guided tour will equip you with the knowledge to leverage the dashboard's full potential and transform your data into actionable insights.

This dashboard feature tour provides a clear roadmap, guiding you through all the essential sections of our app - modules, submodules, settings, and main buttons.

Ready to explore? The dashboard tour is always at your fingertips! Tap the "Start Tour!" or "Feature Tour Completed!" button in the top right corner of the Main Dashboards to get started.

In the dynamic landscape of website analytics, having the ability to dissect and understand your data is paramount. To empower you with greater control and deeper insights, we're thrilled to announce the introduction of an array of new filters on our Main Dashboards report blocks. Let's dive into the exciting new features that will supercharge your analytics experience.

We've added the AI Traffic filter to the Traffic Channel to help you strategically keep pace with evolving sources. This filter isolates referrals from major generative engines (like ChatGPT, Google Gemini and Perplexity), empowering you to precisely track how visitors driven from these sites contribute to your visibility and their subsequent engagement on your website.

Important Note: 

Previously, filtering for page views generated by a session with a specific referrer only showed one page view (even if that referred session had actually generated 10 page views after reaching your website, coming from, for example, a paid ad). Now, the platform accurately shows the true number of page views generated by that specific session.

When you need to narrow down your data, filters act as your guide. They set specific conditions that data must meet to be included in your results. But how do you combine multiple conditions to create complex queries? That's where "AND" and "OR" logic come into play. Mastering this improved filter logic empowers you to unlock your data's full potential and make decisions with absolute confidence.

The Power of "AND" and "OR" Logic

To create truly powerful filters, it's essential to understand how "AND" and "OR" operators work within our system. When you add multiple filters at Level 1, they are combined using "AND" logic. This means that all conditions at this level must be met for a data item to be included in the results. Example: Filter the visitors who came from the “Traffic Channel - Email” AND visited from “Germany".

On the other hand, filters added at Level 2 and 3 are combined using "OR" logic. This means that at least one of the conditions at these levels must be met for a data item to be included in the results. Example: Filter the visitors who came from the “Traffic Channel - Email” OR “Traffic Channel - Paid Ads”.

How to Build Your Filters:

1. Click the "Add New Filter" button. This initiates the filtering process, allowing you to define your first condition.
2. Once your first filter is in place, you can add additional filters using the dropdown menu. This allows you to refine your search further.
3. To remove filters, click the "-" icon on individual filters or "Remove All Filters."

How to Save and Use Your Filter Template:

You can save your customized filters for later by clicking the "Save set filter combination as a template" button next to your filters. Enter a template name and click "Save Changes". To use a saved filter template, click the filter icon then go to Filter Templates. Select the template from the list then click "Submit".

How to Edit or Delete Your Filter Template:

If you need to edit or delete a filter template, click the "pencil" icon next to the template to rename it or click “Delete Template” to delete it. A confirmation modal will appear before deletion.

Our powerful new filtering system lets you ditch the back-and-forth and analyze multiple web pages side-by-side for effortless performance comparisons.

Here's what you can do:

• Effortless Comparison: Analyze a variety of URLs at the same time. Simply enter full URLs or use partial matches for flexibility.
• Side-by-Side Insights: Gain a clear picture of how different pages perform by analyzing their data next to each other. This holistic view empowers you to identify trends and optimize your website strategy effectively.
• Currently Available: This feature is currently available on the Main Visits Report Block (Page Views, Sessions & Visitors) and the Pages Dashboard. We're actively working to expand it to other report blocks soon!

A trailing slash in a URL is the forward slash character (/) that appears at the end of the address, like yourwebsitename.com/page/. While it traditionally indicates a directory, its presence or absence can significantly affect how search engines and web servers interpret the URL. Understanding how the trailing slash works is crucial for accurately filtering your website data for analysis.

For example, while yourwebsitename.com/en/ and yourwebsitename.com/en might look identical, our platform recognizes each as a unique URL. We apply the same precise distinction to URLs that use http versus https. This approach boosts your analytics' precision, capturing every detail.

Since the trailing slash differentiates each URL, you'll need to enter the full URL, including any trailing slashes, when using the filter by Page URL option. This ensures you get the specific results you're looking for.

Our user-friendly dashboards act as specialized interfaces, seamlessly presenting crucial website intelligence insights from our comprehensive analytics platform. This empowers businesses to access consolidated, real-time reports essential for swift and informed decision-making.

Uncover insights that resonate with you! We offer a variety of customizable visualization options for the main visits report block, allowing you to choose the format that best suits your needs.

Explore the following visualization options available for the main visits report block:

1. Line Diagram View
   • Line Diagram
   • Line Chart Stacked
   • Stepped Line Chart
2. Table View
3. Bar Chart
4. Radar Chart Stacked View

Line diagrams serve as the backbone of data visualization, adept at illustrating trends and patterns over time. Picture a series of data points resembling stepping stones across a river; a line chart connects these points, forming a visual bridge that unveils the trajectory of your data journey.

Continue reading to learn more about the different line diagram views and line styling options.

Important Hint: To have a better perspective on the data provided in the chart, simply click on each KPI above the graph to choose or deselect it. Enable only those that interest you, or keep them all enabled for a more comprehensive look.

Line diagrams, commonly known as line charts, excel at presenting trends by connecting data points with a line. This data representation makes it easy to observe or analyze how a certain KPI evolves over time, making it ideal for tracking website traffic, sales growth, or any other metric with a narrative.

Want to tailor the way your data is visualized? Click the three-dot icon next to each KPI to unlock the following line styling options:

1. Unfilled Line Styling
2. Filled Line Styling
3. Dashed Line Styling

By experimenting with these options, you can customize your data visualization to best suit your needs and effectively communicate your findings.

A stacked line chart has lines that do not intersect since they are cumulative at each position. In a stacked 100% line chart, the lines reach a total of 100% of the axis range at each point.

Stepped line charts are a type of line chart that connects data points using horizontal and vertical steps to demonstrate discrete changes over time. This format is appropriate for data acquired on a regular basis, such as daily sales figures.

Need to examine specific values or compare data points side-by-side? The table view offers a different perspective on your data, transitioning from a visual representation to a detailed breakdown. It presents your information in a clear, tabular format, with each data point occupying its own cell.

The table is divided into the following columns:

1. Date
2. Overall Page Views
3. Overall Sessions
4. New Visitors
5. Returning Visitors
6. Converting Visitors

Moving on to another data visualization powerhouse, let's explore bar charts! This type of chart excels at demonstrating how different KPIs compare to one another. Each KPI is represented by a rectangular bar whose height is directly proportionate to the relevant value. 
This makes bar charts helpful for determining which category has the highest or lowest value.

We're excited to introduce the latest addition to your data visualization toolbox - the radar chart stacked view! Radar charts are a great tool for displaying performance information. You can easily determine which KPIs are strong points and those that may need some enhancement by comparing variables on the same chart. They are thus effective tools for evaluating performance and making strategic decisions.

Each variable has a central axis. All axes are aligned radially, with equal distances between them, while the scale remains constant. Grid lines that connect axis to axis are commonly used as guides. Each variable value is shown on a separate axis, and all variables in a dataset are joined to form a polygon.

We are excited to announce a new feature—users can now seamlessly download the data showcased in the main visits report block (Visits, Sessions & Visitors) in the Master Dashboard!

This addition provides unparalleled flexibility in handling information and caters to diverse user preferences by offering four export options:

1. .CSV (Comma-Separated Values): Ideal for easy integration with spreadsheet software.
2. .PDF (Portable Document Format): Ensures a standardized and easily shareable document.
3. .PNG (Portable Network Graphics): Perfect for high-quality image representation of the data.
4. .XLSX (Microsoft Excel Workbook): Facilitates detailed analysis and manipulation within Excel.

You can find the download icon next to the compare button on the right side of this report block. Clicking this icon will open the drop-down list. Simply tap the download button and select your preferrred file format to download.

Important Notes:

When exporting data in CSV and XLSX formats, you will notice a 'Data Segment' column. This column is derived from the 'compare' option. In this context, Data Segment 2 consistently represents the 'current one'—the dataset selected by the user in the main date picker. On the other hand, Data Segment 1 corresponds to the data from the comparison mode, capturing the previous period or year-on-year data. This distinction provides valuable context when analyzing and comparing datasets within the exported files.

As you begin to explore, you will now notice a vast wealth of information available for each section on the Master Dashboard. Check out the following segments, which will delve into the details of each tile.

Quick Note: Don't forget to read the general hints about the dashboard tiles!

The Website Usability report block gives you an overview of all tracked Alarming Behavior Events (ABEs) during the selected period of time.

This report block offers two data visualization options. The default is the KPI View as shown in the image above and the Line Diagram.

This report block is divided into three sections. Here's a look at what you can explore:

1. Alarming Behavior Events Detected: Shows the overall sum of ABEs tracked for the selected website within the chosen time period. Click for a detailed breakdown, which will redirect you to the Alarming Behavior Events tab in the Event Tracking module.
    
2. Usability Score: Indicates the percentage of your website's page views that did not result in at least one alarming behavior event (ABEs) triggered by your website's visitors. Also, includes a pie chart representing the usability index percentage.
   For example, if your website had 25,000 page views in a given period, and 5,000 of those page views registered at least one ABE, the usability score would be calculated as 80/100 (1 - 5,000 / 25,000).
   Hint: The goal for users is to achieve a 100% usability index.
    
3. Detailed ABE Categories: Displays the ABE categories with the most detections in the selected time period, arranged from top left to bottom right. Trend lines visualize each category's performance over time. Hovering over a category reveals two icons for quick access.
   • Recordings: Forwards the user to the Pre-Filtered Session Recordings View for the session recording related to this ABE.
   • Pages: Clicking this icon forwards the user to the Detail View of that ABE category ("Visitor Behavior" > "Event Tracking" > "Alarming Behavior Events" > “Actions” > “Detail View”).
     On the right of each category, t​​​​​here are two indicator buttons:
     • Green: Displays when no events (value = 0) were detected for the category.
     • Red: Displays when one or more events (value > 0) were detected, signaling areas for review.

We are differentiating between the following ABE categories:

Hint: If you delete a session recording, any associated ABEs will not be deleted. Of course, the deleted session recording can't be watched anymore.

Alarming behavior events can hint towards technical bugs, conversion stoppers, bad UX, etc.. The Usability Score helps you quickly pinpoint specific issues and take targeted action to improve your website's usability.

The second data visualization option is the Line Diagram. It highlights the historical development of the website’s usability score over time.

It displays trends, and clicking on any data point reveals the following details:

• KPI: Displays the number of KPIs included in the chart.
• The abbreviated day of the week and the date: Shows when the score was calculated, helping you correlate usability trends with specific days.
• Usability Score: Easily compare the daily usability score against the overall score for the selected time period, allowing you to track trends and identify patterns in website performance.

This visualization makes it easier to spot fluctuations, track long-term performance, and understand how usability evolves over time.

This tile is also called the Main Visits Report Block. Within this module, you are being presented an overview of the most useful KPIs about your website's traffic, on a selectable timescale. Get to know more about the following KPIs:

1. Total Page Views: The total number of page views registered on your website pages during the selected time period. Every time a visitor reloads a page or visits a new page on your website, this counts as a view/visit. A visitor can generate multiple page views during a session - this is why the number of page views is usually higher than the number of visitors. This is one of the most important metrics to track, as it can define the popularity of a website, and the cost of paid partnerships and ads and it can also be proof of growth and trust within the market.

2. Total Visitor Sessions: A session can consist of multiple visits. It represents the sequence of pages a visitor views. A new session starts after 3 hours of inactivity. This includes visited pages, triggered events, and e-commerce transactions. It's important to note that sessions do not distinguish between new and returning visitors. 

   Important Note: We have updated how we track sessions that span multiple days. A session that starts on Day 1 and continues into Day 2 will now be counted as a single session under Day 1. This change applies retroactively to all your historical data and will provide a more consistent view across all reporting periods (daily, weekly, and monthly).

3. New Visitors: The number of unique visitors who have visited your website in the selected time range for the first time. A visitor can only be counted once as being new. 

4. Returning Unique Visitors: The number of visitors who have visited your website at least once before. It's important to understand how this is calculated over time. For instance, you might see one returning visitor on Day 1 and another on Day 2 in your daily reports. However, for the total period of both days, the data will show just one overall returning visitor (as it was the same returning visitor visiting the website on each day). 

   Important Note: This makes the KPI way more accurate, but it will reduce the total number of returning visitors shown in your long-term reports.

5. Total Visitors: It is the sum of the new and returning visitors within the selected time range.
6. Converted Sessions: The number of sessions in which at least one conversion event occurred.

At the top right of this report block, you’ll find the Compare radio button that enables the following data comparison options:

1. Compare Previous Period: Compares the current data to the previous period (if it exists).
2. Compare Year over Year: Compares the current data to the same period of the previous year(if it exists).

You can now compare your current data to the previous period or compare it year over year. You’ll also find the dates covered by the previous period or year, for example, 10/02/2025 - 11/01/2025. This enables you to get a better view of your current data compared to the previous equivalent period or year. The lines in lighter shades represent the data from the previous time period.

Important Hints:

• Make sure the desired time period is selected, so that the data matches what you want to see. The default is Last 30 Days. Note: The system retains the last filter/date interval selected, even after logout and a new login.
• To export data, click the Export Data icon located next to the Compare button in the upper right corner of this report block. You can then download the data as a .csv, .pdf, .png or .xlsx file.
• Next to the Compare radio button, you'll find the improved filter option, giving you even more control over your data analysis.
• We've revamped the filtering by Page URL option to unlock a powerful new feature and let you analyze a variety of URLs at the same time.
• For a better perspective on the data displayed in the chart, you can select or deselect certain KPIs simply by clicking on each of them above the graph. Enable just the ones that you are interested in or maintain them all to get a more complete overview.
• Each metric also has a percentage beneath it, which represents a comparison with the previous equivalent period. Green means improved performance, while red indicates a decline, giving you a quick visual summary of your website's health.
• Just below the KPIs, you are given the option to group the data by Day, Week, Month, or Year intervals. Report blocks with weekly, monthly, and yearly data now clearly display both start and end dates for each period to improve readability. This lets you quickly grasp the timeframe for each data point.
• What's New? We've made it easier to access the new Conversion Events (Website Settings > Conversions), by adding a new “Manage Conversion Events →” link under the Converted Sessions metric of the the Main Visits RB. This is in addition to the two existing “More details” links under Overall Page Views and Overall Visitor Sessions) for the Traffic Structure module.

This report block shows the six most popular pages on your website. The ranking is based on the number of page views each page received during the selected period. This overview provides quick insight into which content is most engaging to your visitors.

Every row represents one of the top pages and includes the following relevant information:

• Page Title & URL: Shows the title and web address of the page. Click the link to view the page in a new tab.
• Page Views: The total number of page views the page received.
• Page's Share in All Website's Page Views: The number of views of this page as a percentage of the total number of page views tracked for your website during the selected period. The figure is also visualized using a doughnut chart.

Gain deeper insights with the new filtering options for this report block. Access the filter icon (top right) to apply one or multiple criteria, and save your set filters for report block for quick access later. You can read more about the filters here.

Click the Show All Page Views button at the bottom of this report block to see all visited pages. You will be redirected to the Pages Dashboard > All Website's Pages report block, where important page-specific metrics are available.

This report block shows the percentage of visitors who left your website after viewing only one page, regardless of the duration of their session/visit or how they exited. We refer to this as a “bounce”.

The data within the graph can be grouped by days, weeks, months, or years. Hovering over the graph will display more information, including a comparison with the previous period. You should use the filter options for deeper analysis.

Click the View Web Statistics Overview button at the bottom of this report block to navigate to Web Statistics > Overview, where you will be presented with the most useful KPIs about your website's traffic on a selectable timescale.

Important Notes:

• An increasing bounce rate indicates that visitors are not engaged by your content or the products/services you provide. Conversely, a declining bounce rate suggests that visitors are interested in what they find on the initial page and are exploring further within your website.
• Since the reduction in the percentage is a good sign in this case, it is displayed in green when the trend is downward. All other contexts on the platform in which falling percentages are displayed view this as a negative effect and are displayed in red accordingly.
• Note that if a visitor reloads the single page they initially visited, it is considered a multi-page visit and will not be counted as a bounce. Finally, be aware that this metric might not be very accurate for one-page websites.

Web analytics tools categorize visitors by location, which is vital for delivering relevant content and services. This report block lists the top 6 countries your visitors are browsing from, in order of the number of sessions.

Each row provides the following information:

• Country: Shows the flag and name of the country.
• Sessions: The number of sessions tracked from each country.
• Donut Chart: This chart shows the country's percentage share of your overall website session traffic during the selected time period.

To refine your analysis, utilize the available filters.

To see a complete list of visitor origins, click the View All Countries & Cities button at the bottom of the tile. This action redirects you to the Visitors > Countries/Cities report block, which provides city-based origins, percentages, and total visitor counts for the selected time period.

This report block shows the number of visitors who accessed or are currently accessing your website within the last 5 minutes.

You can view visitor geo-locations as pins on the map once the Display Visitor Pins toggle is enabled (in the upper right corner of the report block). When you click on a highlighted pin area, a tooltip will open with the following detailed visitor information:

• Visitor Type: Shows whether each visitor is new, returning, or converting.
• Visited Pages: Shows the number of visited pages in the current session.
• Country: Displays the flag and name of the country of origin from which the session is being conducted.
• Date: Displays the exact date and time when the visitor session began.
• Device Information: Displays the device type, operating system, and browser used by the visitor.

Clicking the View Traffic Map button at the lower part of the tile will redirect you to Visitors > Latest Visitors Map where you can see all visitors in the selected time range based on their geo-location.

Important Notes:

• This map is independent of the time range selected on the date picker. It displays the live visitors in real time, or the ones that visited within the past five minutes.
• To ensure maximum accuracy, you can manually reload the map by selecting the Reload Map icon situated at the lower right of the report block.
• For precise, button-based control, utilize the + and – zoom controls positioned at the upper left of the map (only available on the "map of recent visitors").

This report block lists your six most recent website visitors. It highlights whether each visitor is new, returning, or converting — and visitors can appear as both 'new & converting' or 'returning & converting' if applicable. 

Each line represents a visitor's session and displays the following information:

• Visitor Type & Date: This column displays the visitor type along with the complete date and time of visit. Below are the visitor types available:
   
  • New Visitor: Someone that has NOT visited your website before.
  • Returning Visitor: Someone who has visited your website before.
  • Converting Visitor: Someone who triggered an event during their visit that you defined as a conversion event in your website settings.
• Country: Displays the flag and country from which the visitor session is taking place. When you hover your mouse pointer over the flag, a location icon appears which, when clicked, takes you to a map view.
• Visitor IP & Company: The IP address of each visitor and the name of the company or service provider network through which the session is taking place (if the IP address is public).
• Device/OS/Browser: This displays the device (mobile, tablet, desktop), operating system (OS, i.e. Windows, Android, iOS, etc.) and browser (i.e. Chrome, Safari, Internet Explorer, Firefox, etc.) used by this visitor.
• Viewed Pages: Displays the total number of pages viewed by this visitor during this session. Hover over the icon to see a list of the visited pages (newest first), including the page title, URL, and the visiting date & time. Click the link to view the visited page in a new tab, or click the stack icon to view the Visitor History which lists all past visits.
  Important note: The data described above is only available for a website if a privacy mode is selected for the website that allows the corresponding display.
• Recordings: Indicates whether a recording of this session was generated. Click the icon to view the recording and session details.
• Browser User Agent: Displays the User Agent which provides the server with information about the visitor’s browser, version, and operating system to help the website deliver optimized content and compatibility.

Clicking the View All button at the bottom of the report block takes you to the Visitor Sessions Overview report block. This report displays a complete list of all visitor sessions on your website within the selected time period.

Important Note:

• Some of the visitor's details, such as the IP address and/or the viewed pages history, might be hidden - depending on your selected Privacy Mode within your settings.

This report block lists your website's six most common entry pages for visitors. Landing pages are pages through which your visitors accessed your website or pages on which your visitors "landed" at the start of their session.

This data helps you understand where most visitors begin browsing your site. Use the available filters for a more focused analysis.

Every row shows one of the landing pages and its relevant information:

• Page Title & URL: Shows the title and web address of the landing page. Click the link to view the visited page in a new tab.
• Sessions: The number of sessions that started on this landing page.
• Donut Chart:Shows the traffic of the respective landing page as a percentage of the total recorded website session traffic during the selected period.

To see all the pages visitors first landed on, click the View All Landing Pages button. You will then be redirected to an overview of all recorded Landing Pages.

This report block lists the top 6 third-party websites that referred traffic to your site during the selected period. Use this information to your advantage by investigating why visitors primarily come from certain websites (examine their content, calls to action, etc.).

Every row displays one referrer and the following information:

• Referrer URL: The address of the third-party website (including its favicon, if available). Click the favicon to open the referring site in a new tab.
• Sessions: The number of sessions that were redirected from the third website to your website.
• Donut Chart: Shows the percentage share of the referring website in the total referrer session traffic received during the selected period.

Click the View All Referrers button to open the Referring Websites report block. It displays a complete list of third-party websites that have referred traffic to your website within the selected time period.

This report block lists the 6 most popular pages on your website by sessions. The ranking is based on how many sessions a page was accessed at least once during a selected period.

Every row shows one of the top pages and its relevant information:

• Page Title & URL: Shows the title and web address of the page. Click the link to view the visited page in a new tab.
• Sessions: The number of sessions during which the page was accessed at least once.
• Donut Chart: Visualizes the percentage of all website sessions tracked within the selected period of time who have visited the shown page at least once.

Click View All Visited Pages to navigate to the Pages Dashboard, which contains a complete list of all visited pages on your website.

This report block shows the operating systems most frequently used by visitors to your website.

Each row represents an operating system and the following associated data:

• Operating System: The name of the OS used by visitors (e.g., Windows, macOS, Linux, Android).
• Sessions: The number of sessions that have taken place via the specific operating system.
• Donut Chart: Shows the percentage of total website session traffic that used the specified operating system during the selected time period.

To view the complete list of all operating systems used by your visitors,click the View All Operating Systems button. This action redirects you to the Devices > Operating Systems Usage report.

This report block shows the browsers most frequently used by visitors to your website. Use this data to determine whether you should optimize your website for a particular browser, especially if it accounts for the majority of your traffic (or if you need to troubleshoot poor performance on specific browser types).

Each line shows a browser and the following contextual information:

• Browser: The name and icon of the browser (e.g., Chrome, Safari, Firefox).
• Sessions: The number of sessions recorded that used the corresponding browser.
• Donut Chart: Shows the percentage of total website session traffic that used the browser shown during the selected time period.

Click the View All Browsers button to navigate to Devices > Browser Usage where you can view a comprehensive list of every browser used by your website visitors.

This report block shows the screen resolutions most frequently used by visitors to your website.

This data helps you determine if optimization is needed for resolutions most frequently used by your visitors. If many visitors use a screen size that your website is not optimized for, making the necessary adjustments will yield better results.

Each line shows a screen resolution and the following contextual information:

• Resolution Values: The resolution in pixels (width x height).
• Sessions: The number of sessions recorded that used the screen resolution shown.
• Donut Chart: Shows the percentage of total website session traffic that used the displayed resolution during the selected time period.

Click View All Display Resolutions to go to Devices > Screen Size Usage and view the complete list of all visitor display resolutions.

This report block shows the devices most frequently used by your website visitors.

This view helps you determine whether you should optimize your website for a specific device type, especially if it accounts for the majority of your visitors. For instance, if you observe that most visitors use mobile phones but your site is not optimized for them, making adjustments will improve the visitor experience and overall traffic.

Each row displays the following information for a specific device:

• Device Type:Desktop, Tablet, or Phone. Note: "Unknown" may appear if a device cannot be specifically identified.
• Sessions: The number of sessions recorded that used the specified device.
• Donut Chart: Shows the percentage of total website session traffic that used the corresponding device during the selected period.

Click View All Devices to navigate to Devices > Device Usage Overview. There you will receive a comprehensive overview of your visitors' device distribution.

This report block gives you a quick overview of the key metrics related to the Pollsfeature:

• Created Polls: The total number of polls created for this website. If you want to increase the website limit for polls, move the mouse pointer over the counter for polls created to display the Increase limit button.
• View All Polls: Click this button to view an overview of all of your Polls, along with related statistics and editing options.
• Create New Poll: Use this to access the poll creator.
• Ø Completion Rate of all Polls: The average percentage of visitors, across all created & published polls, who have completed a poll after it has been launched.
• Total Initiates: The total number of visitors who have at least started a vote.
• Total Responses: The sum of all responses received across all polls.

Important Note: The data in this report block is totally independent from the selected date range in the date picker and the status of your Polls (regardless of whether they are paused or active).

This report block provides you with a brief overview of your Session Recordings:

• Total Session Recordings: The total number of sessions recorded for the website, regardless of the period selected.
  Hover over the number to display two additional options:
  • Gear icon: Redirects you to Module Settings > Session Recordings.
  • Increase Limits button: Takes you to the "Upgrade" view, where you can update your recording limits.
• Unseen Recordings: Shows the time-independent total of all session recordings that have not yet been viewed. Clicking on this will take you to an overview of all unseen session recordings.
• Pausing/Reactivating Session Recordings: A toggle that allows you to pause or reactivate the recording feature at any time.
• Starred Recordings Overall: The total number of session recordings that were marked as favorites.
• Ø Duration of all Recordings: The average duration of all recordings (regardless of time period).

Important Note: The data presented in this report block is independent of the selection in the period selector.

This report block provides a brief overview of the most important KPIs relating to the Website's Conversion Funnels:

• Created Funnels: The total number of funnels created for this website. To increase the number of possible funnels, move the mouse pointer over the funnel counter and click the Increase Limits button.
• View All Conversion Funnels: Navigates to the All Conversion Funnels table to see a detailed list of all your existing funnels, their individual stats, and editing options.
• Create New Conversion Funnel: Takes you to the view to create a new conversion funnel.
  Note: This button appears grayed out if you have reached your plan's funnel limit. Delete existing funnels or upgrade to a higher plan to increase this limit.
• Highest Conversion rate Across All Funnels: Shows the highest actual conversion rate of a funnel across all funnels, regardless of their status and the time period selected.
• Ø Conversion Rate of Active Funnels: The average conversion rate across all active funnels, independent of the selected period of time.

Important Note: The data presented in this report is independent of the selected time period.

This report block shows you the most important KPIs related to the Heatmapsfeature. It shows the following details:

• Created Heatmaps: The sum of all heatmaps created for the selected website. To increase the number of possible heatmaps, move the mouse pointer over the heatmaps counter and click the Increase Limits button.
• View All Heatmaps: Takes you to the overview of All Heatmaps and associated statistics and editing options.
• Create New Heatmap: Takes you to the view to create a new heatmap. Note: This button will be grayed out if you have reached the heatmap limit for your website package. In this case, delete existing heatmaps or switch to a higher plan to increase this limit.

Important Note: The data presented in this report is independent of the selected time period.

This report block contains the most important KPIs related to the Event Tracking function:

• All captured triggered events: Shows the total number of events recorded for this website during the selected period—automatically recorded standard events and user-defined events (conversion events are not included). To increase the limit for the number of trigger events that can be recorded each month, move the mouse pointer over the event counter and click the Increase Limits button.
• View All Triggered Events Tracked: The button takes you to an overview of all Tracked Default Events.
• Pause/Activate Event Tracking: A toggle that allows you to pause or reactivate the entire Event Tracking feature (or parts of it) at any time.

Important Note: The limit shown for trackable event triggers applies on a monthly basis. Please note that resetting your website data does not reset the counter for tracked events. The counter is reset at the beginning of the next month, or immediately if you upgrade your pricing plan, which may result in potential limit increases.

This report block gives you a quick overview of the most important metrics related to the Surveys feature:

• Created Surveys: The total number of surveys created for this website. If you want to increase the website limit on surveys, move your mouse pointer over the counter for surveys created to display the Increase Limit button.
• View All Surveys: Click this button to access an overview of all your Surveys, along with related statistics and editing options.
• Create New Survey: Click the button to create a new survey.
• Ø Completion rate for all surveys: The average percentage of visitors to all polls created and published who completed a poll after it started.
• Total Initiates: The total number of visitors who have at least initiated a survey.
• Total Responses: The sum of all responses received across all surveys.

Important Note: The data in this report block is completely independent of the selected date range or the status of your surveys (regardless of whether they are paused or active).

The Pages Dashboard provides an overview of your website's pages, allowing you to analyze various page-specific metrics. It is a valuable tool for website owners and administrators to track and analyze the performance of individual pages and make data-driven decisions to improve the visitor experience and drive desired actions on their website. 

For more detailed information about your website pages, you can also navigate to the Landing & Referrer Pages submodule.

Above the right side of the report block, you'll find the refresh button next to the date picker. It allows you to update the data instantly within your Pages Dashboard without reloading the entire page. You can also see the AI Assistant button for easy access.

You have the option to export your data in CSV, or XLSX format. This flexibility allows you to choose the format that best suits your needs and makes it convenient for you to work with the data in the way that is most comfortable or compatible with your tools and applications. Note: Exported data will only include the current table page.

Additionally, you can now apply visitor segments to get a more granular view of your data. While we'll discuss this feature in more detail later in this article, you can learn more about creating and managing segments in our full guide here.

There are two ways that you can filter the data that you can see on this report block:

• Add advanced filters to specify your results and/or group pages by page level
• Add filter by categories and defined values

You can also customize the number of entries shown per page and easily navigate through the data using pagination.

Important Notes:

• This report block is totally dependent on the selected time period.
• Select columns offer the option to sort the data, providing a tailored approach to organizing and navigating through the information. The current default sorting of the pages dashboard is by descending number of page views.

Take control of how you see your website traffic! Our Pages Dashboard provides an overview of all your website's pages, displaying important page-specific metrics. You can use advanced filters to refine your results and group pages by their level, or apply visitor segments to quickly focus on key visitor groups. 

We have two data visualization options you can choose from. The first is the Table View. 

Here's a breakdown of the information you can access on the Pages dashboard:

1. Page Title & URL: Shows the list of page URLs and the current default sorting is by descending number of page views.
2. Page Views: This metric shows the total number of page views (formerly "visits") each page URL has received during the selected time period. It helps you understand the popularity of individual pages. The column header shows the sum of all page views.
3. Page's Share in All Page Views: This shows you the number of page views the page has received in the selected period of time and sets it into relation to the overall website’s traffic in the selected time period ( in % ).
4. Total Visitors: Shows the total number of visitors (both new and returning) who visited each page URL. The column header shows the sum of all visitors for all pages.
5. Av. Page View Duration: This provides the average duration of sessions on each webpage, helping you understand how engaging and effective your pages are in holding visitors' attention. The column header shows the average page view duration of all pages.
6. Page's Top Referrer: This shows the primary source or referrer for each page URL. It can be helpful in understanding how visitors are finding and arriving at your pages, whether through direct visits, search engines like Google, or other referral sources.
   For a deeper dive into page traffic sources, click Show all page's referrer under any listed referrer. This link leads directly to the Referring Websites tab within the Landing & Referrer Pages submodule, offering a comprehensive breakdown.
7. Direct Page Views: The number of page views generated when visitors accessed the page by typing its URL directly into their browser's address bar during the selected time period.
8. Clicks on Outgoing Links: This metric shows you the number of times any link was clicked on the selected page, which forwarded the visitor to a 3rd party domain during the set period of time.
9. Page's Bounce Rate: This shows the bounce rate associated with each page URL.
10. Page's Events: This column houses direct links to manage and view events relevant to this page. Clicking any of these two options will lead you to their designated tabs under Event Tracking:
    • Show Auto-Tracked Events
    • Show Manual-Tracked Events (not available on Wix)

The Pages Dashboard just got an upgrade with a powerful new data visualization option: the split table / line diagram view. This feature empowers you to see trends alongside raw data, making it easier than ever to understand how your secondary metrics are performing over time.

This visualization includes the metrics displayed on the Table View, excluding Page's Top Referrer and Page's Events.

Paired with the table, a line chart provides a visual representation of the selected metric(s) over time, allowing you to easily spot trends and identify periods of significant growth or decline. For better analysis, the data within this chart can be grouped by days, weeks, months, or years.

Tailoring the View to Your Needs:

1. Select one or more Page URLs from the table to analyze their performance.
2. Click the dropdown menu on the right, then select the specific secondary metrics you want to visualize. We have the following secondary metrics:
   • Page Views
   • Page / All Page Views (%)
   • Direct Page Views
   • Total Visitors
   • New Visitors
   • Returning Visitors
   • Average Page View Duration
   • Bounce Rate (%)
3. Click any data point to view more details, including the page URLs and number of page views received during the selected time period.

Just like the Master Dashboard, you can apply various filters to the Pages Dashboard for enhanced analysis. It now offers powerful traffic channel filters, empowering you to easily focus on specific traffic sources (like organic search, social media, or direct traffic) for a more granular analysis of your website traffic.

To apply the filter, simply click the filter icon in the top right. For the traffic channels, select one of the available filter options below. This setup can be saved as a reusable filter template.

• Direct Visit
• Email
• Paid Ads
• Organic Search
• Social Media
• Other Referrals
• AI Traffic

Applying visitor segments helps you analyze specific visitor groups, giving you deeper insights into their behavior. If you haven't created any yet, you can find our full guide on how to create a visitor segment here.

You'll notice a distinctive Visitor Segment icon positioned on the right side of the page. Clicking this icon transforms it to a purple color, signaling its activation. A list of existing visitor segments will appear below "All Website's Pages”.

Additionally, you'll find an option labeled "Edit and Manage Visitor Segments" next to the visitor segments list. When this option is selected, it will redirect you to the Visitor Segments screen. 

To apply the visitor segments, follow these steps:

1. Select the visitor segment you want to apply to the website pages listed below.
2. Once selected, a green checkmark will appear on the right side. You can select one or more segments.
3. Below each page URL, the visitor segments with it's corresponding values will be listed separately based on the order in which they were selected.

The "Create New Dashboard" feature offers the ability to craft custom dashboards and grant access to existing website contributors. Whether utilizing default report blocks for quick insights or customizing the dashboard to specific needs, it offers a versatile approach to gaining a deep understanding of website performance.

This flexibility ensures that users can swiftly access relevant metrics, empowering informed decision-making and fostering a cohesive understanding among team members and contributors.

Important Note: Access to this feature requires the purchase of a minimum pricing plan.

• A custom dashboard can only be created and seen by the website admin. Here are the other possible actions of an admin:
  1. Can edit the name of the custom dashboard
  2. Can add report blocks from the default report block selection
  3. Can move & delete report blocks from the custom dashboard
  4. Can define report-specific filtering if available for a report block (i.e. by URL, etc.)
  5. Can allow website contributors to view a custom dashboard
• Website contributors that you grant access to this dashboard as a customdashboard viewer, will only see the exact data you are filtering/segmenting for. Custom dashboard viewers do NOT have the ability to update the custom dashboard's data nor can they click on links taking them to other features inside the platform.
• When clicking on “Create New Dashboard” and you are not subscribed to the required minimum pricing plan, a modal will appear, displaying details about the required plan, your current plan, and an "Upgrade Plan" button.

Creating a new dashboard lets you see and understand data in your own way. This guide will walk you through making your dashboard step by step, so you can organize and understand data for better decisions. Whether you're experienced or new to this, the guide makes creating your dashboard easy, turning data into useful insights.

1. Tap the Create New Dashboard button and give your dashboard a meaningful title up to 50 characters long. This makes it easier to identify and organize your data at a glance.
2. Once you create your new dashboard, you'll enter the "edit mode." Here, you can freely add report blocks and tailor your dashboard to perfectly suit your needs.
3. Click the Add Report Block to Custom Dashboard button to open a modal with two tabs, where you can browse and select the report blocks you want to include:
   • Default Report Blocks: This option offers various predefined report blocks, and we constantly update this list with new options. Hint: Hover over a report block for a quick preview.
   • Custom Report Blocks: This option will be available soon, offering additional customization.
4. After adding the selected report blocks, you will see additional three icons on the top right of each report block implying the actions below:
   • Edit Shown Data In Report: This allows you to modify the data displayed within the report (only available on some customizable report blocks).
   • Move Report Block Within Custom Dashboard: Enables you to reposition the report block within the dashboard.
   • Remove Report Block From Custom Dashboard: This action removes the specific report block from this dashboard only, without affecting its existence elsewhere.
5. Once you've completed the necessary edits and adjustments to your dashboard, click on the Save Changes button located in the header.

You can control the settings for each custom dashboard by accessing the three-dot menu, where the following options are available:

1. Edit Dashboard Name: Modify the name of the dashboard within a maximum limit of 25 characters.
2. Edit Dashboard’s Data & Reports Blocks: This option leads you to the custom dashboard's edit mode, allowing you to manage report blocks as outlined earlier.
3. Edit Dashboard Access (not applicable for Wix/3As due to no existing contributors there): Enable sharing the custom dashboard with EXISTING website contributors.
4. Delete Custom Dashboard: Confirm the deletion action with a secondary confirmation. Only the creator can delete the dashboard, and once deleted, access will be revoked for any users who had permission to view it.

A custom dashboard can only be created and seen by the website admin. The admin can open the option “Share Dashboard”, which will list ALL active website contributors with the default status “No Access”. 

The admin can give a website contributor access to the dashboard by selecting “View Only” on the drop-down menu. The list of website contributors is text searchable.

The admin can access the website contributor overview directly from this modal. Tap the “Manage Website Contributors” button to view the list of contributors, change their role or invite a new contributor. You can read more about the different roles and how to add website contributors here. 

The admin needs to confirm the entries by clicking on the button “Save Changes” in the lower right corner of the modal.

You can now personalize the names of the report blocks in the custom dashboards for tailored insights. In the custom dashboard’s edit mode, you can see the report block’s (RB) name displayed as a “field.”

Follow these simple steps to edit the Report Blocks name:

1. Click the pencil icon.
2. Tap the report block name field and type in the preferred name.
3. Tap the checkmark icon to save the changes or the X icon to discard them.

Alternatively, you can click the “Save Changes” button on the top right of this view. Once saved, you’ll see a confirmation “Your changes were saved successfully!”.

Important Notes:

• Access to the Custom Dashboard feature requires the purchase of a minimum pricing plan.
• Changes made to the Report Block names apply only to the custom dashboard. These changes do not impact the default naming of the Report Blocks (RBs).